E’ il grande momento per tutti gli amanti di di unirsi e sbarcare in “Diesel Island”, la nuova isola dove poter esprimere la propria personalità liberamente. Dopo la campagna , il brand presenta la nuova provocatoria collezione 2011 “Diesel Island”.
Guarda tutte le foto della collezione Diesel Island QUI su Glamour and Fashion!
p.s. Grazie a Paola e Diesel! ;D
” is the new
collection of Diesel! After “Be stupid”, the brand presents the new creation
dedicated a revolutionary society established by Diesel. So the brand, famous
for jeans, sets off to create a brave new world for the braves and terminally
After years of feeling marginalised by society, of feeling too colourful, courageous, individualistic or merely stupid to the rest of the world, they’re finally getting a place they can call home. In 2011 they can emigrate to
, a tropical utopia
where the principles of the Be Stupid manifesto can thrive and flourish. What
would it be like to start a nation from scratch? To take what is great from the
countries we know, and ditch all that is bad? To re-write the laws? To right
social wrongs? A country for only the brave? Diesel
The print and outdoor campaign images will show the first pioneers arriving on the island, living exciting experiences, solving some of the old world’s oldest problems (immigration, healthcare systems, transport…) with fresher eyes, and holding wild parties to celebrate the birth of their nation. Think Lost, but with nicer clothes and no polar bears.
A raft of cross-media initiatives (viral videos, a Facebook application and a game based on island’s everyday life, a pirate radio, etc) will complement the traditional media outburst, while the Diesel website will be fully integrated with the campaign: virtual visitors to the island will be able to shape its laws, watch videos of island life, meet its citizens – and of course buy island-friendly clothes via the interactive catalogue. And not to forget, the island will have its own Wikipedia entry, updated every week as the emerging society and its rules and regulations evolve. Meanwhile, Diesel stores will become the official “embassies” of the island, with flags, maps and explanations of the philosophy that led to the creation of the world’s youngest country.
Entering the embassies gives everybody the chance to get official
What should the perfect society look like? Can it ever exist? Are the outrageously stupid the
best people to create it? And again: will Diesel be brave enough to buy a real island and raise a flag of independence? Only time will tell. But first, there’s the dream.
Le immagini dell’innovativa e rivoluzionaria collezione mostrano i pionieri arrivare sull’isola,
vivere esperienze emozionanti, risolvere alcuni dei più vecchi problemi del mondo
(immigrazione, sistema sanitario, trasporti…) con nuove soluzioni, organizzare
feste selvagge per celebrare la nascita della loro nazione. Una sorta di Lost!